Matthew Roop() is an NYC-Based Graphic Designer currently working at &WALSH and previously Foreign Policy in Singapore. He’s a graduate of the legendary Typography Summer School, in Brooklyn, NY, and founder of the largely unheard of "N ormal B log" which he is probably doing a terrible job of keeping up with. After you see his work, go check it out!

Muchachos

tags: art direction, branding, poster design, space design

Muchachos is a Singapore-based "Mexican-American" restaurant. While interning at Foreign Policy I created a new look for the brand based on messy hand-set type, sharpie annotations, and a bueno sense of humor.






Canvas

tags: branding, art direction

Canvas is a "lifestyle gym" looking to be more than your run of the mill place to work out. While at Foreign Policy, I led this typographic direction that embodies the kinetics of working out while also looking hip and fashionable.











Geek

tags: branding, motion, print

Branding and motion graphics for a faux TV channel with smart, quirky, and educational programming.






Water from Rocks

tags: book design, editorial, photography

My senior thesis project; Water from Rocks is a 200-page book and photo essay that focuses on the shifts in culture in coal country over the past 50 years. I made a trip back to Kentucky during the winter of 2016 and juxtaposed images from the trip with interviews, a personal narrative, and archival footage to give a sense of the scarred landscape that I left behind. This project was awarded a juried citation by my department.

Assisting the book is an interactive website containing motion graphics and documentaries that I shot and edited.









Jag Projects

tags: web design, print, branding

A website proposal for Jesse Greenberg's nomadic art gallery, JAG. As an exhibition space without a permanent space, I created a list of interactive addresses that references the modern iOS scrolling interface. Created by my partner, the JAG logo is an appropriation of existing logos with the letters "j, a, g" in them as a sort of anti-aesthetic statement.

Uncertain Exhibition

tags: exhibition branding, website, print

Branding for the UArts Senior Design Show. My team focused on the feeling of Uncertainty which was abundant both for students and for the general public in 2017. By using a plain wooden chair, we created a metaphor with which each of our class members could interact, turning the website into an interactive poster and fun experience for the class.



Process Exhibition

tags: exhibition design, branding

Exhibition branding and design for UArts’ 2016 School of Design show. My team crafted the theme "Process" as the most important aspect and takeaway of design education. We then visualized this concept by creating a series of expressions unique to each of our departments.

Visualizing Narratives

Experimental Type, Print, Digital

Using a self-written short story as a starting point, this project explores various mediums and visual expressions in an effort to change and emphasize different elements of the story.



Random Posters & One-offs

tags: playing around

Various designs I either created for myself or internally at work.

Art Unleashed Digital Cube

tags: motion graphics, advertising, signage

I was asked to create a motion graphic for our school's very popular art exhibition in the city. I filmed different people crafting a red circle out of multiple materials, which relates back to the red Art Unleashed circle logo.

EcoSpaces Logo

tags: branding

A logo for EcoSpaces, a program which combines farm to table and healthy eating practices into a k–8 curriculum. Designed during my internship with Ideas on Purpose.

NJHI Logo

tags: branding

A logo for New Jersey Health Initiatives. An organization dedicated to health services in New Jersey.

A Farewell to Arms

tags: motion graphics

A visual exploration of a passage from Ernest Hemingway's famous book. The scene focuses on a near-death experience.

Type—M

tags: editorial in print and web

A magazine for print and web that focuses on type design and type designers.

The Evolution of Desktop Icons

tags: information design, poster design

An infographic showcasing icon sets from select operating systems since 1981.

Prima Font

tags: font design

A mid-contrast serif based on classical roman proportions.

matt@matthewroop.com

Awards

GDUSA Student to Watch 2017

President's Award
from The University of the Arts (highest student honor)

Armin Hofmann Award for Excellence
from The University of the Arts

Thesis Citation
from The University of the Arts for Water from Rocks

Adobe Design and Achievement Award
Semifinalist for Process and Type–M.

GDUSA Graphic Design Awards
for Process, Type–M, and Ego, Lie, Sin poster series.

Experience

Sagmeister & Walsh, New York, NY
Graphic Designer, July 2018–Present

Foreign Policy Design Group, Singapore
Design Intern, January 2018–July 2018

Lippincott, New York, NY
Design Intern, August 2017–December 2017

Ideas on Purpose, New York, NY
Design Intern, Summer 2015 & Summer 2016

Process Exhibition, UArts
Design Team

Joel Katz Design Associates, Philadelphia, PA
Design Intern, Spring 2016–Spring 2017

Group M, Philadelphia, PA
Design Intern, Fall 2015–Spring 2016

AIGA Student Group, UArts, Philadelphia, PA
Director of Communications, 2014–2015

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